Process

Welcome to GentleGhost!

We take pride in providing our clients with memorable branding and an engaging online and offline presence through innovative web and print solutions. We keep our clients' branding campaigns momentum strong well after project delivery by employing cutting edge Search Engine Optimization, Search Engine Marketing, and Internet Marketing strategies.

Finally, in keeping with the light steps of our poltergeist namesake, all of our production techniques and materials are designed to leave a very small carbon footprint. Read on for more details on our production process:

1. Concept

We begin the production process with a meeting of the minds. This brainstorming session allows us to explain a variety of branding concepts we have already developed as well as get to know you and your company better. There is nothing worse than a brand that does not accurately represent you or your company. It is as important to appear professional as it is to appear authentic. Consumers grow savvier by the minute and can sense artificiality from a mile away. Businesses are having great success just by being themselves and interacting with their customers on a genuine level. This combination of authenticity and professionalism is the approach we take with every client.

2. Design

Once the brand has decided upon the real fun can begin. With over 30 years of combined branding experience, we create compelling logos and other components of your brand identity, communicating with you every step of the way. We will submit as many drafts as necessary to get the branding exactly right. Like we mentioned above, a brand loses its power if you don't feel it properly represents your organization. We create brands that you'll be proud to have represent your company or organization.

3. Green Printing

Like all of our production partners, we believe you vote with your dollar. It's important to give your business to a company that is committed to the ideals of corporate social responsibility. It is no longer acceptable for companies to let the pursuit of the highest profit be their sole driving factor. In that spirit, our printing partners are at the forefront of green production techniques, materials, and sustainable business practices. But we don't need to keep talking about it. Visit our printing partner's website, Ashford Design, and have a look at all of our materials and our practice descriptions.

4. Web Marketing

Search Engine Marketing, SEO, Social Media campaigns, AdWords: These are no longer just Internet buzzwords. Millions of users every day are doing their research and shopping online, using popular search engines like Google to guide them. More and more users use Facebook and other social media networks to socialize with friends and family. We are experts in the field of web marketing and partner with some of the most innovative practitioners in the business. Web marketing is the most affordable, measurable, and effective form of marketing available today.

Contact us today if you like what you hear. We’ll be in touch shortly!